British royal Princess Beatrice, age 20, has become the victim of thieves, who stole her prized £17,000 black 1 Series BMW while she and her police bodyguard were shopping in Devonshire Place in Kensington — leaving the vehicle’s keys in the ignition.

The luxury car, which has a personalised number plate and contained some personal items, was a gift from her father, Prince Andrew, for her 17th birthday in 2005.

Media reports said that Beatrice was “extremely embarrassed” about the theft in a street in the West 1 area, which happened Wednesday just after 9am in London. She later joined her sister, Princess Eugenie, age 18, at a nearby pub. Metropolitan Police said Westminster officers were investigating the reports.

This is not the first time the Princess suffered a loss. In December, her Norfolk terrier Max went missing in Windsor, but reappeared three weeks later on Saturday, alive and well.