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SEX and the City star Kristin Davis is the latest celebrity to be ensnared in a sex tape scandal, weeks after a similar scandal hit Gene Simmons of KISS.

The claims about Davis have surfaced on celebrity website What Would Tyler Durden Do.

Davis and Simmons join a long line of sex tape celebs, also including Paris Hilton, Rob Lowe, and Tommy Lee and Pamela Anderson.

Porn star Ron Jeremy has claimed some stars deliberately release intimate tapes of themselves to revive their flagging careers.

"I love the excuse they use: 'Oh, I don't know how they got a hold of it!' It's such a big joke now. Any celebrity that's not doing so good, they jump by having a good sex scandal."