'Red is just a bold, brave color,' 2012 VMA performer tells MTV News about her new record, out October 22.
By Jocelyn Vena
Photo: Michele Crowe / MTV
2012 VMA performer Taylor Swift has written about love on all her albums, from her 2006 self-titled debut to her brand-new album Red, due out October 22. And all of her album titles have spoken to her current status with the emotion.
"Well, in terms of my album, it kind of signifies the intense, really bold emotions you feel when you're in kind of mad love," she told MTV News during "MTV First: Taylor Swift," when she premiered the music video for her lead single, "We Are Never Ever Getting Back Together." "And I think that all of the songs on the album are written about those kinds of experiences that I've had."
Swift's love for the color red, specifically, has become an important part of her image. She is rarely photographed not sporting the color somewhere, notably on her trademark red lips. "I think in terms of, in general, red is just a bold, brave color. I love red lipstick. I love red dresses. I love red shoes. I love a red stage — that's what we're sitting on right now," she explained. "Red is the theme of the moment."
As for the vibe of the album, Swift explained that red sets the theme, but from there each song takes on the subject matter in its own way. "Each song stands on its own musically, sonically and emotionally too. It's kind of a patchwork quilt of all these different styles that have influenced me in one way or another," she said.
"There's a song called 'I Knew You Were Trouble' and it sounds, as a song, emotionally the way the emotion felt to feel it," she said. "It's really intense and I'm so excited for people to hear it because it's about [when] you meet someone and you just know 'Oh, you're bad. Why am I walking towards you anyway?' "
But if fans are expecting more songs that sound anything like her record-breaking lead single "Never Ever," they'd better think again. "There are 16 songs on the album and every single one of them is about some sort of intense emotion that I felt," she explained. "Even if it's something like 'We Are Never Ever Getting Back Together,' which is the moment you finally stop caring what your ex thinks about you. Those are all really important moments in the course of a relationship, even though there's nothing else on the record really quite like 'We Are Never Ever Getting Back Together.' "
Swift will take the stage at the 2012 MTV Video Music Awards on Thursday, September 6, ahead of the album's release. The show goes live from Staples Center in Los Angeles, with Kevin Hart performing hosting duties. In addition to Swift's performance, the show will include appearances by One Direction, Pink, Rihanna and more.
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